23 April

Tagging UTMs in Bulk Just Got Easier

Marketers are constantly looking for faster and easier ways to create UTMs in bulk.

CampaignTail just launched two new bulk UTM builders (Bulk Builder & Enhanced Bulk Builder). Both are available for free. Which one you use choose is based on your campaign scenario.

Bulk Builder

Scenario 1:

You are a marketing agency and have a client that is launching a new product. You have 5 different landing pages for the product and want to test which landing page performs the best. Each landing page has a unique URL. Using CampaignTail you can paste all 5 URLs in the bulk UTM builder. Then select the souce/medium from the drop-downs and enter your campaign name. Click ‘Create URLs’ and it will build the short and long URL for each campaign and landing page. Since you were able to create all 5 UTM tagged URLs at the same time you can spend more time finalizing and launching your campaign.

Scenario 2:

You are sending a newsletter to your subscribers that contains many links. You want to tag each link using the same UTM parameters. Using CampaignTail you can paste all of your URLs in the bulk UTM builder. Then select the souce/medium from the drop-downs and enter your campaign name. Click ‘Create URLs’ and it will build the short and long URL for each URL. Copy all of the tagged URLs with the click of a button and paste them into your newsletter and send out your campaign.

There are many use cases for the bulk builder. Try it free today!

Enhanced Bulk Builder

Scenario 1:

You are the owner of a clothing store and want to announce your upcoming summer collection. You have 1 landing page for the summer collection and want to drive traffic to it from all sources (Facebook, Instagram, Twitter, etc). Using the enhanced bulk UTM builder within CampaignTail, you can paste in 1 URL and select all of the sources/medium for your campaign. Then click ‘Create URLs’ and it will generate all of the uniquely tagged short/long URLs with UTMs.

Scenario 2:

You just launched a new app in the Google Play Store or Apple Store. You want to send an announcement about your new app to to all of your followers on social media. You have 1 landing page for the app with videos and an overview of what the app does and you want to drive traffic to it from all sources (Facebook, Instagram, Twitter, etc.). Using the enhanced bulk UTM builder, you can paste in the URL and select all of the sources/medium for your campaign. Then click ‘Create URLs’ and it will generate all of the uniquely tagged short/long URLs with UTMs.

There are many more use cases for the enhanced bulk builder. Try it free today!

Learn more about building UTMs in bulk by watching the video below



Bulk UTM Builder

Length2 minute 38 seconds
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About

Brad Booth is a Digital Analytics Implementation Professional. He works with the implementation and analysis of Google Analytics and Google Tag Manager. He is also certified with Ensighten Tag Manager. Before focusing on analytics, he was a web developer. Things you didn't know about Brad: he lives in sunny Phoenix, Arizona. He played football in college and semi-pro. He enjoys working out and eating/cooking healthy.

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